The T-Shirt of Watchmaking
As first episodes of podcasts go, to have a conversation that travels though the world of watches and watchmaking with William Massena is an excellent start.
We discuss Massena LAB’s latest collaboration with Unimatic, the U1-MLM, what’s coming up in terms of new releases, what makes someone a watch collector, and theming a collection. Current and future design trends and brand vs product are also explored.
William names the model he holds to be the T-Shirt of Watchmaking, and explains in glowing terms what this means.